Overview
Upabhog is a hyperlocal marketplace designed to make buying and selling simpler for everyone.
The marketplace itself is built and working: shoppers find nearby shops and products, order with cash on delivery and follow their order, while shops manage products, stock and orders from their own Seller Hub.
The next step is AI. Instead of forcing sellers to manually create complicated product listings, Upabhog aims to let businesses describe what they want to sell in natural language while AI assists in organizing the information behind the scenes.
For buyers, the goal is a smarter shopping experience where finding products feels more like having a conversation than searching through endless pages.
The Problem
Selling products online is often difficult for small businesses.
Many local sellers struggle with:
- Creating complete product listings
- Understanding technical specifications
- Uploading multiple product variations
- Managing inventory efficiently
- Keeping product information consistent
On the customer side, searching for products can also be frustrating due to duplicate listings, inconsistent information, and poor search experiences.
Upabhog answers these step by step. A seller can pick a product that already exists in the shared catalogue and set only their own price and stock, so the same product is not typed again by every shop. Variants are part of the product, and stock is changed in one place only, so it stays consistent.
The Vision
Upabhog aims to become more than just another e-commerce platform.
The vision is to build an intelligent shopping assistant that understands both buyers and sellers.
Imagine being able to say:
"I want to sell Redmi Note 14."
or
"Find me a waterproof hiking backpack under Rs. 5,000 available near me."
Instead of navigating complex forms or filters, AI helps make the process simple and conversational. This is the direction we are building towards, not something that works today.
Key Goals
Built
- 📍 Hyperlocal commerce across Nepal
- 🛍️ A complete shopping experience, from search to order tracking
- 🏪 Open to shops of every size, by application and approval
Next
- 🤖 AI-assisted seller onboarding
- 💬 Natural language product listing
- 🔍 Smarter, conversational product discovery
Why It Matters
Thousands of local businesses in Nepal still rely heavily on Facebook posts, messaging apps, or manual communication to sell their products.
Upabhog aims to bridge that gap by making modern e-commerce accessible without requiring technical knowledge, in English and in Nepali.
The long-term goal is to reduce the complexity of online selling while improving the buying experience for everyone.
Current Progress
Upabhog is in active development and has not launched publicly yet. The marketplace now works end to end. The AI layer is the next phase.
For shoppers
- Find shops and products near you by searching any place in Nepal down to the ward, using GPS, choosing a radius, and seeing shops on a map
- Filter and sort by open now, delivers to me, store pickup, on sale, price range and brand
- Compare offers from different shops on one product page
- Cart, checkout with a map pin and saved addresses, cash on delivery, and order tracking
- Message the shop about an order, and report a problem with a delivered order
- A personal account page, in English and Nepali
For sellers
- Shop sign-up with admin approval
- A Seller Hub where you add products in six steps, or pick an existing catalogue product and set only your own price and stock
- An order board with new-order alerts and messages to the customer
- Delivery areas and charges set by each shop, customer and sales analytics, and a setup guide that shows what to do next
- A QR & Prints kit: standee, visiting card, poster and stickers that send customers straight to the shop
- Stock that changes in one place, so two buyers can never get the last unit. This is tested with simultaneous orders on the production database, PostgreSQL.
AI (in progress)
A secure AI chat service has been built and tested, with a signed identity for every request and approval before anything is published. It does not use tools yet. The tools that let AI list products and search by conversation are being built next, with LangGraph.
Not built yet: online payment (eSewa and Khalti), SMS, reviews and delivery partners.
Looking Ahead
Upabhog is an ambitious long-term project focused on bringing AI and local commerce together.
The first AI feature on the way is a catalogue assistant: a seller sends a photo, the assistant prepares a draft listing, and the seller approves it with one tap. Nothing is published without the seller's approval. After that come order and stock help for shops, a shopping assistant for buyers, and the messaging apps shopkeepers already use.
The objective is simple:
Make selling effortless.
Make shopping intelligent.
Empower local businesses across Nepal.
This project is currently under active development, and features may evolve as the platform grows. Last updated November 2026.